01
State the result, not the task
A model that doesn't know when it's finished stops on instinct. Length, audience, channel and the intended end result together define finished. Leave them out and you get text that's nowhere wrong and nowhere usable.
Not like this
Write something about our new policy.
Like this
Write an intranet post of at most 150 words, aimed at all employees, explaining what changes to the home-working policy on 1 September and what they need to do themselves.
